E-commerce sales are the Need of an Hour for Online Merchants.There are 3 million websites across the world so it is very Important to Update your Search engine Marketing Strategies to be Updated so that it your Branch the Right People at right Time and your sales Increases.So it is also important that Your strategies should be Updated in terms of their Natural and Paid Search.
Blog4everyone will Describe the Top 10 Paid SEO Tips of SEM strategies that will Boost your E-commerce Environment.
1.Get Indexed Your website on TOP Search Engines.
Make sure that all the Pages of your website index properly on the Top Search engines like GOOGLE, YAHOO, nd MSN.Do you know?
46% of searches are monthly calculated by the Google itself.So always index your webpages on these search engine for this you can take the help of google webmaster’s tools where you can use the Fetch as Google option.However some of the Dynamic pages not get crawled and indexed by Google.So to overcome this Problem you can resolve this issue by taking the help of influential bloggers of SEO.
2. Make Proper Combinations of Long Tail Keywords for Paid Search.
Develop a Robust list of Keywords for Paid Search.Make proper Combinations of Long Tail Keywords for Paid Search because it matters a lot in PPC.Suppose in Paid search you opt a keyword “woolen clothes” it would not attract more buyers but If you choose a keyword like “Best woolen Clothes for winter” it would make better appearance.
Create a better Keywords combination for the Paid search by using your existing category and sub-category navigation and purchase them as Keywords.
Suppose if you are Running a large and Diverse Department store then you have to purchase keywords like apparels, houseware, cosmetics etc…
Purchases key phrases of the listed keywords above like woolen, clothes, apparels etc.
Do not forget to mention some synonyms because mostly peoples look for alternate names of the same items or keywords.You also consider to buying your brand name and brand keywords.The price per click will be slightly low so that you will be top of the search engine.
3. Keep your Content’s copy for Organic Search.
You can Improve your organic search by proper optimizing your Keywords in your content for better performance.As every search engine has a different way of indexing the contents of web pages.You can make proper usage of your Keywords, metadata, alt image descriptions so that it can be properly indexed by search engines.
Proactively manages your content for paid search by using keywords like “1000 items for sale” or “lowest prices available” or something like that.
4. Re-directs your Buyers to the Right Landing Page.
When any Buyers select a website from the search engine listing to reach the Landing Page which is as possible closest to the right page that they are Looking for.Suppose if they want “Denim blue jeans ” they would not directly go to your website and purchase that item.
They will First Find the same item on other sites as well.So make sure that your category and sub-category keywords would re-directs your buyers at the Right Landing page so that they are convinced enough to buy those products.
5. Make Proper and Consistent Use of Organic and Paid search optimization together.
Natural search engine optimization is the Great way to increase your traffic towards your website.However, takes a long time to get Ranked on the search engine and it will stay for long.But it takes a longer time to be processed.
However Paid search is most effective way to enlist your brand and it yields faster results.Track all the list of your Paid keyword research so that you can track the performance of the keywords and website.
6. Benchmark Yourself.
Always Figured out your Keyword’s Ranking on the SERP.Try to optimize your Paid search so that you can proper Monitor your Keyword’s Ranking.Try to keep yourself on the First spot or on the second Place on the Search engines.
You can also monitor’s your competitor’s keywords ranking with sem rush the most usable online free tool.
7. Do Proper KYC.
Do regular KYC means Know your customers and find out how they search.Find the Most searchable keywords and phrases in your website so that you can find out which web pages generate the most conversion rates for you.
8.Utilize your strength in Paid Per Click marketing.
If your specialization is offering high-end sports accessories then utilize your skills to deliver a better impact through proper selection of keywords and their collaboration towards your landing page.
9. Try to learn From the effective Bloggers and their Tips of PPC.
Paid Per Click is a deep ocean so you need to be updated yourself in this field.You can make use of the website like wordstream.com.They offer free e-books of Ppc that can help you to increase your sales and ROI.
10. Tracking and Testing.
You can keep proper track of your keywords used in the PPC.There are lots of Marketing analytics tool that can help you to track the performance of your keywords.
Test your Keywords, conversion rates, A/B testing and the written copy of the site so that you can further use for the organic search optimization.